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Maximize and measure marketing efficiency and impact with marketing automation solutions
Utilize data-driven insights, AI and analytics to optimize targeted B2B and B2C marketing strategies with Salesforce Marketing Cloud ensuring impactful engagement and measurable results. In other words: make your customers feel unique and turn indifference into fondness.
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Are you struggling with…
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Lack of communication personalization
Inability to tailor messages to individual customer preferences and behavior resulting in generic, impersonal communications.
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Lack of an automated sales funnel
Inability to automatically guide potential customers through the stages of the buying process, making it difficult to convert potential customers and stay in touch with existing ones.
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Data analysis and measurement challenges
Lack of tools to effectively analyze marketing data, making it difficult to assess campaign effectiveness and make informed decisions.
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Insufficient customer engagement
Challenges in maintaining consistent communication with customers, lack of automated processes to retain customers and build lasting relationships.
Transform marketing obstacles into the success of your business:
Personalized campaigns precision
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Empower tailored marketing experiences by utilizing Marketing Cloud and Marketing Cloud Account Engagement (formerly Pardot), crafting targeted campaigns rooted in customer behaviors and preferences.
Improved Lead Management
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Nurture leads effectively, resulting in higher conversion rates.
Data-Driven Decisions
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Harness invaluable insights into campaign performance and customer behaviors, enabling optimization and informed decision-making.
Time and Cost Efficiency
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Automate tasks to save time and minimize errors, freeing up marketing teams to focus on strategy and creative content development.
360* View of Customers
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Seamlessly integrate multiple sources to understand the needs of your customers.
Marketing Cloud – impact in numbers:
67%
increase in conversion rates
53%
increase of acquired customers
41%
increase in customer retention rate
27%
increase in email open rates
Source: Salesforce